CATEGORY:  Digital Marketing

Steering through the site map organization process is complicated for nearly every website project. Add the complex org chart of parent company Statco, the acquisition of a new company, DSI, and a product line so deep it was nearly off the depth chart, and you find yourself paddling hard to keep the project afloat. But we survived and landed a clean site that’s easy to navigate. We developed a color scheme system that designates specific product categories and carried it over to product brochures.