CLIENT:  Evergreen Packaging Inc.

CATEGORY: Direct Response

How do you want your eggs? More and more, consumers are going for pourable convenience – and they want food safety along with it. And manufacturers are looking for no-waste production efficiency since raw eggs don’t come cheap these days.

This oversized postcard series, sent to processors nationwide, promoted Evergreen’s high-hygienic, high-output filling and packaging lines and Run Time service plan (an Adfinity naming project). It helped generate immediate leads for machine demos – so Evergreen could show it’s all it’s cracked up to be.