CLIENT: Key Technology

CATEGORY: Branding

Key introduced a new service program to emphasize its commitment to stand behind its products and customers.

The name starts off with one of the strongest prefixes in the language, “pro.” From its meanings (for, forward, on behalf of), as well as speaking to Key’s professionalism, it’s all about positive connotations. Further, the name ends by suggesting the idea of an alliance of Key and customer – something most people would view as a benefit to their operation.