CLIENT: Evergreen Packaging Inc.

CATEGORY: Trade Show / Collateral / PR

This trade show campaign helped Evergreen challenge their prospects to think beyond cartons and equipment and demonstrate how their customers could “BE fresh,” “BE safe,” BE green,” “BE cool” and more. Evergreen jokingly called this slate of benefits “The BE-attitudes.”

Adfinity’s packaging included theme concept; booth graphic design, copy and coordination; a show brochure and press conference materials.