CLIENT: Adept Technology

CATEGORY: Integrated Marketing

Adept creates thinking, schlepping, pick-and-placing, gee-whiz robots. We were present at the birth of Lynx™ and helped introduce it to food processing, manufacturing, logistics and other industries.

We started with identity – and a logo that incorporates the rotating LED light from the robot itself. From there came collateral material, trade show graphics and a video that helped draw visitors to Adept’s booth (along with Lynx “himself” out in the aisle). Today Lynx is making on-the-fly decisions and self-navigating through businesses around the planet.