PRESS KIT
CATEGORY: Public/Press/Media Relations
CLIENT: JR Short
PROJECT DESCRIPTION: You might think that trade editors are only interested in the facts and not how appealing the package they come in looks. But we know from experience (and from asking them) that a good-looking press kit gets their attention among the sea of materials in the press room. And having your press releases and photos available electronically makes it easy for them to use your news – which will get their attention at press time.
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WRITER: Felicia Wyrick
ART DIRECTOR: Kate Ahn
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