Pour It On Campaign
CATEGORY: Targeted Direct Response
CLIENT: Evergreen Packaging, Inc.
PROJECT DESCRIPTION: How do you want your eggs? More and more, consumers are going for pourable convenience – and they want food safety along with it. And manufacturers are looking for no-waste production efficiency since raw eggs don’t come cheap these days.
This oversized postcard series, sent to processors nationwide, promoted Evergreen’s high-hygienic, high-output filling and packaging lines and Run Time™ service plan (an Adfinity naming project). It helped generate immediate leads for machine demos – so Evergreen could show it’s all it’s cracked up to be.
WRITER: Felicia Wyrick
ART DIRECTOR: Kate Ahn
ACCOUNT EXEC: Kathy Slaymaker
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