Fresh Cut eLetter
CATEGORY: Pre-show e-Mail Blast
CLIENT: Key Technology
PROJECT DESCRIPTION: Key’s new laser sorter was the right technology at the right time when a major fresh-cut contamination crisis hit just before an industry trade show. “We know we need to get a reader’s attention first if they’re going to get our message,” said Key’s industry manager. “We’re not scared of using humor if it’s appropriate.” Here we publicized live demos as well as a technical session by Key’s expert on FM detection and removal. Light on the surface. Relevant to the core.
WRITER: Betsy Caszatt
ACCOUNT EXEC: Alan Harrington
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