Designed For...
CATEGORY: Integrated Marketing
CLIENT: Key Technology
PROJECT DESCRIPTION: What has evolved into a versatile visual I.D. began as a move to show that Key’s hi-tech food inspection and processing equipment is designed for specific products, applications and customer issues. Not mass-produced.
Print ads, brochures and trade show graphics all carry a kaleidoscopic design created from foods processed by the target audiences. It’s highly customizable. The “Designed for…” head and graphic have now become instantly recognizable as “Key.”
ART DIRECTOR: Kate Ahn
WRITER: Betsy Caszatt
ACCOUNT MGR: Kathy Slaymaker
ACCOUNT EXEC: Alan Harrington
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