Beyond The Package Trade Show Booth
CATEGORY: Trade Show / Collateral / PR
CLIENT: Evergreen Packaging, Inc.
PROJECT DESCRIPTION: World Wide Food Expo at McCormick Place was an international showcase for Evergreen’s food and dairy prowess. We helped them challenge their prospects to think beyond cartons and equipment and demonstrate how their customers could “BE fresh,” “BE safe,” BE green,” “BE cool” and more. Evergreen jokingly called this slate of benefits “The BE-attitudes.”
Adfinity’s packaging included theme concept; booth graphic design, copy and coordination; a show brochure and press conference materials.
WRITER: Betsy Caszatt
ART DIRECTOR: Kate Ahn
ACCOUNT EXEC & PR: Felicia Wyrick
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