Aged 100 Years Ad Series
CATEGORY: Print Advertising
CLIENT: Commercial Creamery Company
PROJECT DESCRIPTION: This maker of cheese powders, flavors and mixes had reason to celebrate – 100 years of providing finely aged ingredients. We steered the nostalgia-flavored ad series away from the self-congratulatory with customer-directed quotes from founding family principals, a needs-specific call to action and a blast of color from real, present-day cheese product the reader can use. We also created a special centennial emblem evoking the company’s origins.
ART DIRECTOR: Kate Ahn
WRITER: Betsy Caszatt
ACCOUNT EXEC: Felicia Wyrick
A Best of Category Addy® Winner
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