Strategy
Sounds like a plan. Let’s talk about the actions and reactions you want to get from a marketing effort. Then we’ll work back-to-front. This takes curiosity, observation, stew-time and duck alignment – so you can communicate with the kind of science, appeal and food industry smarts you put into your products. Here are some tools:
Research
From brain-picking sessions with your team, Web surfing, focus groups or market research, we’ll get to know you, your products and your markets from the outside in. It’s how we help identify, grow and preserve profitable customers.
Planning
Before you decide to set us loose on your marketing, you’ll see our take on industry outlook, your current position, competitive landscape, target audiences and a preliminary tactic and budget outline. Then we get serious.
Media
Trade pubs and the post office now share the table with social media, webinars, podcasts, e-blasts, banners and near-daily innovations. We stay current, handle cost analyses, negotiate, buy, place and create. You handle your increased sales.
Competitive Analysis
You may know your competition better than anyone. However, Adfinity can help you process insights, emotions and issues gleaned from comparative analyses, industry relationships, surveys and other sources. And it all stays between us.