Public / Press / Media Relations
Full of fiber. Loaded with benefits. Recommended by moms. Ours, for sure. They’d tell you that just like vegetables, Adfinity’s PR capabilities can strengthen your advertising message and lead to healthy growth, longevity and a nice bottom line.
News Releases
Trade editors get a freakish amount of press releases and story pitches every day. It’s important to know what they consider legitimate news – and they know grandstanding when they see it. Use our journalistic and industry know-how for maintaining credibility and editor trust, quick response to unexpected events, and planning/managing of ongoing news pipelines.
Feature Stories
These articles occupy prime, non-ad real estate in trade press and e-zines. We track editorial calendars to target special-interest issues and will feed ideas or even write articles in the style of the specific publications your marketplace reads.
White Papers
Positioning your people as knowledgeable, quotable sources – even gurus on industry issues and product niches – can kindle awareness and credibility in the marketplace. We generate ideas, interview, write or edit material and coordinate distribution.
Press Kits
For events, trade shows or product rollouts, we can arm you with a professional portfolio of publication-ready releases, high-res photos and electronic files – much more valuable than a folder of sales brochures. Make an editor’s job easier and you have the edge.
Editors Meetings
One-on-one confabs at trade shows or in-plant tours with multiple editors, we’ll prepare your spokespeople with briefs and press releases, help guide conversations and position your people as quotable experts. We know editors, they know us – and we want them to know you.
Event Planning
From themes, venues, entertainment and giveaways to multi-media presentations, press-wrangling, even speechwriting, we’ll help make your events pay off in effectiveness. With details off your plate and onto ours, you can concentrate on your core business.
Social Media
Stick a toe in – or do a cannonball – the food industry’s all a-twitter about diving into social media, starting conversations and building communities. We can help research where your customers and prospects “live” on LinkedIn, Facebook, Picasa, Twitter and how to use these fast-moving tools to converse, inform, discuss, spread ideas, take the guesswork out of reaching a niche, tweet customers at a trade show…and make your brand “stick.”