Integrated Marketing
It’s all about having multiple conversations – and keeping your story straight. You intrigue, persuade and sell with a blend of marketing ingredients. We bind and stabilize them to be related, relevant, consistent and true. Like life, it works better that way.
Print / collateral materials
Big-time image brochure, pocket-sized slim-jim or glossy sales sheet – anything you put in a customer or prospect’s hands should create an appetite for your brand. We’ll integrate message, photography, layout and voice into your marketing mix.
Ads
Face it, yours is not the only ad in the trades or online. And, most likely, prospects aren’t looking for it. You have to jump out and into their faces with élan. As the saying goes, people look at what interests them and sometimes it’s your ad. We aim to make sure it is.
Interactive / Electronic
You’ll connect with customers, prospects and surfers all over the globe – like the harnessers of electricity intended, only flashier. We’ll keep you plugged in with very Googleable/Bingable Web sites, e-mail bursts, personalized URLs and more for 24/7 visibility.
Targeted Direct Response
A tightly-aimed direct campaign can travel for you. Fascinating flat mailers or bodacious boxes (and who doesn’t open a box?). A pre-show teaser or a post-show “good to meet you.” New product splashes or name-recognition nudges. These pieces get response.
Trade Shows
It takes more than a booth and a walk-by audience to make it in show business. Our theme concepts, pre-show publicity, jazzy graphics and events help draw crowds, while integrated print and giveaways help keep your marquee lit after you leave for home.
International Markets
Call on our experience with the food industry in Latin America, Europe and Asia. Client materials have gone to work in languages from French to Chinese – and we know our way around the global food media too. We’ll help take your worldwidentity to new places.