Branding
Brands don’t just happen. Believe it or not, top-of-minders (you know who they are) had to be shaped, polished and positioned before occupying that valuable real estate. Your brand is the total of every contact you have with your audience – in person, in print, in page hits. Our job is to help make those contacts stick. And keep you top-of-mind.
Logo Development
A visual image is serious business. It sums up your corporate or product persona in an arrangement of font, design and color. It will front for you for a long time, so every serif, curve and tone counts. We don’t cut any cookies here.
Identity Systems
Here is where your visual identity goes to work – letterhead, business cards, product materials. We help define your corporate attitude – straight-arrow? science-y? out-there? – with a consistent image at every customer touch point.
Naming
If customers can’t remember a product name, attach a mind-picture to it, or even pronounce it, they probably won’t be talking about it either. We’ve made naming an “artful science” for unique and powerful trademarks that help you plant a stake.
Positioning Lines
Capsulizing everything you want prospects to think about your company in 3-5 words can cost a lot of hair. Adfinity can help find a succinct, memorable way to say you’re different with impact and minimal trauma.