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copyright © Adfinity Marketing Group
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 | Adfinity uses advertising, marketing and public relations smarts to promote our clients. Sometimes we use them on ourselves too. |  |
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9.24.2007
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Want to make your brand healthier?
Click here to read our article:
Balanced Marketing Diet Essential for Brand Health
in Natural Product Insider's
e-newsletter.
Check back for new articles throughout the year. Contact us to learn more about any of the topics. We love to talk about this stuff!
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6.1.2007
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Our latest installment in Food Processing's e-newsletter
Click here to read our article:
Is your trade show strategy gellin'?
in this month's issue of the Food Processing and Wellness Foods
e-newsletter.
Trade show season is just around the corner. Are you ready?
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3.1.2007
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Click here to read our article:
Get your (public relations) show on the road
in this month's issue of the Food Processing and Wellness Foods
e-newsletter.
Give us a call! We'd love to talk to you about how to talk to the trade press.
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1.24.2007
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A powerful package
We’re happy to welcome Evergreen Packaging, located in our own backyard in Cedar Rapids, as our newest client. They are a leading manufacturer of refrigerated dairy, juice and liquid food products, so they’re right up our alley in terms of the markets they target. But don’t take our word for it.
"Adfinity Marketing Group has brought new ideas to the Evergreen Packaging marketing effort,” said Judy Zeigler, marketing services manager. “We feel their focus in the food industry will enable us to reach our target markets and promote all of our product lines more effectively. Their enthusiasm and fresh perspective, along with our proven packaging equipment, will make a powerful package to present to the industry."
Contact us today to find out how we can help your marketing pack a punch.
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12.20.2006
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Adfinity featured in e-newsletter
Click here to read our article:
The Game of the Name: Product Naming Best Practices
in this month's issue of the Food Processing and Wellness Foods
e-newsletter.
Check back for new articles throughout the year. Contact us to learn more about any of the topics. We love to talk about this stuff!
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12.1.2006
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Get in the zone
The Orange Zone, that is. We helped our client, Key Technology, develop this football theme for ProcessExpo 2006 held in Chicago. The game plan included a pre-show mailer, booth graphics, a daily tailgate party and drawings for qualified leads to win an ultimate tailgate package with all of the equipment needed to get primed for the big game.
A highlight of the booth was the Orange Zone Shaker Bowl. The client’s vibratory shaker was the perfect venue for this fun game. They painted the pan of the shaker to look like a mini-football field. Visitors were given an old-fashioned electronic football guy to “race” toward the end zone. The “players” were then marked with a number assigned exclusively to the prospective customer and were put into the daily drawing for the tailgate package.
Sure, all of these activities were fun, but were they effective? Our client reports that they scored big with a 10% increase in leads from the previous show and pending sales totaling more than 10 times their investment in the show.
Contact us today to find out how you can be the MVP at your next tradeshow.
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