Show-stopping news

Trade publication editors are always busy. But when they’re covering the largest food industry trade show in North America, they’re running non-stop. So how do you get them to slow down long enough to hear about your company and what you have to offer food and beverage manufacturers?That was the question that Ecovation, Inc., a leading provider of customized wastewater treatment solutions, had going into Worldwide Food Expo 2005.

They turned to Adfinity’s PR experts, who have established relationships with key editors in the food industry, to extend the invitations, schedule appointments and pitch them on the newsworthiness of the information Ecovation had to share.

The results? Opportunities for feature stories in five of these widely-read publications. “We went from not being on these editors’ radar screens to being offered opportunities to contribute articles in issues that will be focused on our area of expertise,” said Alicia Rogers, Ecovation’s director of marketing services. “We would not have been able to open these doors without an entrée from Adfinity.”

If you’d like editors to stop and take notice of your company's news at your next trade show and beyond, contact:

Felicia Wyrick, fwyrick@adfinitymarketing.com or (319) 363-3338.