Posts Tagged ‘food industry trends’

06.10
2010

By Betsy Caszatt

News

Food Factoid

56 companies figure into making one can of chicken noodle soup. Wikipedia

Saw online that food marketers – you and I – are the largest non-government employee pool in the United States. The webfact above helps put that into focus. The 56 entities involved in that can of soup include not only the chicken wrangler, vegetable farmers and the Campbell’s conveyor belt operator, but everyone employed at the belt manufacturing plant, a couple processing companies, pasta makers, stainless steel and equipment producers, several truckers, food scientists, font designer, paper mill, label printer, a number of marketing departments, sales teams, purchasing agents – and even a copywriter and art director or two (gotta advertise).

Think of the diversity in this pool – talent, skills, life stories, sizes, shapes. It would make one whale of an employee picnic. Who wants to bring the soup?

04.09
2010

By Felicia Wyrick

Adfinity Advice

Food industry factoid

Researchers report a growing consensus that several small meals or snacks during the day are actually healthier than three squares.

It won’t replace a dinner, but here’s a start.

We keep up with food industry trends – valuable information to have when putting together a marketing strategy.  Let us help you look into consumer preferences, track facts or conduct research.  We help you nibble at what’s going on with your target market to help you prepare a menu of marketing strategies that will whet their appetite to find out more about your company.