Posts Tagged ‘food industry’

06.10
2010

By Betsy Caszatt

News

Food Factoid

56 companies figure into making one can of chicken noodle soup. Wikipedia

Saw online that food marketers – you and I – are the largest non-government employee pool in the United States. The webfact above helps put that into focus. The 56 entities involved in that can of soup include not only the chicken wrangler, vegetable farmers and the Campbell’s conveyor belt operator, but everyone employed at the belt manufacturing plant, a couple processing companies, pasta makers, stainless steel and equipment producers, several truckers, food scientists, font designer, paper mill, label printer, a number of marketing departments, sales teams, purchasing agents – and even a copywriter and art director or two (gotta advertise).

Think of the diversity in this pool – talent, skills, life stories, sizes, shapes. It would make one whale of an employee picnic. Who wants to bring the soup?

05.18
2010

By Betsy Caszatt

Adfinity Advice

You’ve got some ’splainin’ to do

How’s that elevator speech coming? The one where you tell what your industry, company, product or service is and does – within the 30 seconds to a minute it takes to get to the 28th floor? Not everyone you run into, especially people you want to turn into customers, knows what you make or what it can do for them.

The food industry is loaded with issues and ripe for questioning. That’s because the ultimate product is destined for someone’s digestive tract. And because you can’t be there to tell your story to every potential customer, you look to outside sources to front for you, in a way, by communicating your story in words and pix. Think how much time and resources are saved if that …mmm, let’s say agency …. is already familiar with the food industry, its ins and outs, its publications and its vocabulary? Just sayin’.

(Ding – 28th Floor). Already?