Oddly enough, our new office is located in between two competing appliance stores. Frequently we’ve had folks walk into our shop thinking we were furnishing kitchens, too. “Whatcha got for ranges?” was probably our favorite inquiry.
Last week we had a “potential client” stop in to see what we had for refrigerators. Coincidentally, we needed to sell the fridge we brought from our old place since it was too wide to fit through the doorway to our new kitchenette. SOLD!
Of course, this particular sale didn’t do anything to build our portfolio. Although we are in the food marketing business and a refrigerator is made to preserve food. It’s a stretch but maybe there is something there we could use. Okay, maybe not.
My point is that a sales opportunity can come from anywhere, no matter what kind of business you’re in. You have to police your brand across all forums – your web site, your trade show booth, even when you talk to prospects. All of these touch points can spark an interest in doing business with your company or send them next door to the competition.
We’d welcome the opportunity to assess your brand for consistency and effectiveness. We’re experienced advertising professionals — who can also sell appliances. Let’s see what we can do with your products.
