Although the management team at Cedar Crest had more than 80 years of experience in supplying writing instruments to the promotional products industry when they opened their doors, the company had zero name recognition.

We collaborated with their industry’s premiere trade association to put together a feature article that appeared in their monthly magazine.  Our client shared these results:

“Today we already received a call from a distributor in Texas who wants to be a customer of Cedar Crest based on reading the PPB article in the January issue.   Hopefully others will follow his lead.  We are going to print out additional copies of the story to hand out to distributors at the upcoming Orlando and Vegas shows to help share our story.  It should be very helpful.”

Doug Miskimen – President

Cedar Crest Mfg. Inc.

Public relations builds credibility for your company and augments the rest of your marketing activities.  If you’d like to learn more about generating leads from editorial coverage, contact Felicia at fwyrick@adfinitymarketing or 319.363.3338.