How’s that elevator speech coming? The one where you tell what your industry, company, product or service is and does – within the 30 seconds to a minute it takes to get to the 28^th floor? Not everyone you run into, especially people you want to turn into customers, knows what you make or what it can do for them.

The food industry is loaded with issues and ripe for questioning. That’s because the ultimate product is destined for someone’s digestive tract. And because you can’t be there to tell your story to every potential customer, you look to outside sources to front for you, in a way, by communicating your story in words and pix. Think how much time and resources are saved if that …mmm, let’s say agency …. is already familiar with the food industry, its ins and outs, its publications and its vocabulary? Just sayin’.

(Ding – 28th Floor). Already?

Topics: food industry

This entry was posted on Tuesday, May 18th, 2010 at 4:08 pm and is filed under Adfinity Advice. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.