The Food Processing Suppliers Association (FPSA) has engaged Adfinity Marketing Group to help with marketing Process Expo 2011, The Global Food Equipment and Technology Show™.

“Adfinity brings extensive food industry knowledge to our team,” said David Seckman, president and CEO.  “They will optimize our ability to reach out and secure more attendees, assist in promoting show activities and help us brand Process Expo as the premiere global food equipment and technology show.”

The 2011 show marks the first time in the five-year history of Process Expo that FPSA will be the sole organizer.  This will allow the association to enhance the marketing opportunities it provides exhibitors and expand educational sessions to include more topics of interest for the food processing professionals attending the show.

FPSA is a global trade association serving suppliers in the food and beverage industries. The Association’s programs and services support member’s success by providing assistance in marketing their products and services, overall improvement in key business practices and many opportunities to network among industry colleagues. Programs and services to achieve these objectives include PROCESS EXPO (industry leading trade show), electronic media marketing, education, market intelligence, research, and advocation of critical industry issues such as food safety, sanitary design of equipment, and global trade.   www.fpsa.org www.myprocessexpo.com

FPSA members are organized in vertical industry councils which focus on specific needs and concerns that are unique to each industry sector. FPSA councils currently represent the Bakery, Beverage, Dairy, Fruits & Vegetable and Meat (MISA) sectors.

Adfinity Marketing Group, a Cedar Rapids-based firm, is a full service agency specializing in business-to-business marketing in the food equipment and ingredient markets worldwide.  www.adfinitymarketing.com