“It was not so very long ago that people thought microchips were very, very small snack foods.”

Geraldine Ferraro

Could have happened. New products don’t appear on the scene with full-blown, instant recognition. Do you think the first samplers of Rocky Mountain oysters knew they weren’t getting seafood?

There’s that ramp-up period before a new product gains traction or before people get what this great thing is you’re offering them – and why they should want it. We’re always open for business-to-business conversations on how to help prospects understand what you make or sell. It could be a killer ad series, electronic blasts, PR, some trade show hoopla or something intriguing in the mail. We need to talk.

Be honest, there was a brief moment in time when we all thought blackberries were something picked up at the farmer’s market. Things can change, huh?