Adfinity Marketing Blog

Quotable Quote

Felicia Wyrick — Fri, 23 Jul 2010 20:12:46 +0000

“The one who stops marketing to save money is like the one who stops the clock to save time”

Source unknown

Use Your Print Voice

Betsy Caszatt — Mon, 28 Jun 2010 22:17:51 +0000

Hmmm (stroking chin) … does my company have a voice? (raise eyebrows, gaze into upper distance). So, how does it sound in a print ad or an email? (snort, bust a gut).

Everything above in parentheses is called paralanguage – the…

Food Factoid

Betsy Caszatt — Thu, 10 Jun 2010 22:06:42 +0000

56 companies figure into making one can of chicken noodle soup. Wikipedia

Saw online that food marketers – you and I – are the largest non-government employee pool in the United States. The webfact above helps put that into focus. The 56…

Great publicity lives forever

Betsy Caszatt — Fri, 28 May 2010 16:12:25 +0000

Guinness reports the most live cockroaches ever eaten in one minute was 36 – London, March 5, 2001.

Those Brits know how to stage an event. This insect-o-rama followed an earlier 47 rats-down-the-trousers trick that made Ken Edwards (Photo credit: Guinness…

You’ve got some ’splainin’ to do

Betsy Caszatt — Tue, 18 May 2010 22:08:07 +0000

How’s that elevator speech coming? The one where you tell what your industry, company, product or service is and does – within the 30 seconds to a minute it takes to get to the 28^th floor? Not everyone you run into,…

Turn expertise into value

Felicia Wyrick — Fri, 14 May 2010 19:14:19 +0000

“Customers have less in-house engineering expertise than in the past. We now have to ask more basic questions regarding their processes. Their staff generally has less time to devote to projects and requests more complete systems solutions over components.” –…

Lumpy Mail Factoid

Betsy Caszatt — Fri, 30 Apr 2010 22:00:55 +0000

Queen Victoria was sent a giant, 1000-pound wheel of cheddar cheese for her wedding. She was not amused.

“You shouldn’t have…” went the thank-you note. Oh, wait, that was probably the thought balloon over the head of the palace postman. Today, dimensional…

B2B vs. B2C Marketing

Alan Harrington — Mon, 12 Apr 2010 22:05:38 +0000

Marketing for Business-to-Business[B2B] is a whole different ball
game than Business-to-Consumer [B2C ]

Make sure your agency knows the difference between the two. B2B marketing has to be “smarter” than B2C because you’re talking to a well educated group including scientists,…

Food industry factoid

Felicia Wyrick — Fri, 09 Apr 2010 22:17:06 +0000

Researchers report a growing consensus that several small meals or snacks during the day are actually healthier than three squares.

It won’t replace a dinner, but here’s a start.

We keep up with food industry trends – valuable information to have when…

Food industry factoid

Betsy Caszatt — Mon, 29 Mar 2010 22:13:34 +0000

“It was not so very long ago that people thought microchips were very, very small snack foods.”

Geraldine Ferraro

Could have happened. New products don’t appear on the scene with full-blown, instant recognition. Do you think the first samplers of Rocky…