“The one who stops marketing to save money is like the one who stops the clock to save time”
Source unknown
Archive for the ‘News’ Category
07.23
2010
06.10
2010
Food Factoid
56 companies figure into making one can of chicken noodle soup. Wikipedia
Saw online that food marketers – you and I – are the largest non-government employee pool in the United States. The webfact above helps put that into focus. The 56 entities involved in that can of soup include not only the chicken wrangler, vegetable farmers and the Campbell’s conveyor belt operator, but everyone employed at the belt manufacturing plant, a couple processing companies, pasta makers, stainless steel and equipment producers, several truckers, food scientists, font designer, paper mill, label printer, a number of marketing departments, sales teams, purchasing agents – and even a copywriter and art director or two (gotta advertise).
Think of the diversity in this pool – talent, skills, life stories, sizes, shapes. It would make one whale of an employee picnic. Who wants to bring the soup?
02.25
2010
Feature generates immediate lead
Although the management team at Cedar Crest had more than 80 years of experience in supplying writing instruments to the promotional products industry when they opened their doors, the company had zero name recognition.
We collaborated with their industry’s premiere trade association to put together a feature article that appeared in their monthly magazine. Our client shared these results:
“Today we already received a call from a distributor in Texas who wants to be a customer of Cedar Crest based on reading the PPB article in the January issue. Hopefully others will follow his lead. We are going to print out additional copies of the story to hand out to distributors at the upcoming Orlando and Vegas shows to help share our story. It should be very helpful.”
Doug Miskimen – President
Cedar Crest Mfg. Inc.
Public relations builds credibility for your company and augments the rest of your marketing activities. If you’d like to learn more about generating leads from editorial coverage, contact Felicia at fwyrick@adfinitymarketing or 319.363.3338.
02.10
2010
Get your (PR) show on the road
While promoting Ringling Brothers Circus, publicist Lee Solters gave this classic definition of publicity: “When the circus comes to town and you paint a sign about it, that’s advertising. Put the sign on the back of the elephant and march through town, that’s promotion. If the elephant walks through the mayor’s flowerbed, that’s publicity. And if you get the mayor to comment about it, that’s public relations.”
While food industry press coverage isn’t the circus we observe in mass media, trade editors get a freakish amount of press releases and story pitches everyday. It is important to know what they consider to be legitimate news and what they might dismiss as a hoax to ensure the success of your public relations efforts.
For example, you should resist the urge to send out a press release announcing you’ve changed (more…)
08.30
2009
Plan eases pain of budget cuts (sort of)
The marketing team is engaged and energized during a tradeshow planning meeting, anticipating the interest they will generate by introducing their newly expanded product line. Then, the discussion turns to budgets and the mood in the room suddenly changes.
One department head admits that his budget has been cut by $200,000. Others in the room let out nervous “we know how you feel” laughs. Has the saying, “You have to laugh or you’d cry” ever applied to your marketing budget discussions? I’m going to guess: yes.
Doing more with less is a challenge that the majority of business-to-business marketing professionals face. A well-thought out marketing plan is always important (more…)
