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copyright © Adfinity Marketing Group
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We're
about business-to-business marketing and advertising. And
while we have an affinity for food (who doesn't?) and food
ingredient, food processing and packaging industries, we also
get creative for other global marketers too. Internationally.
And
we're all about thought at the front end. Figuring
out how hot the soup is before you torch your tongue.
It's
part digging, part knowing the competition, part what-iffing.
It's big picture. Ducks in a row. Maybe daring.
And
all about increased market share and bottom line
performance.
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It's not enough to chase industry buzz or do what's always been done. We want to lay out a creative mix of target, concept, visual/verbal message, and vehicles that will put you in front of the right people at the right time. And we know that whatever the plan, it's only "strategic" if it works.
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Sometimes our clients know exactly who is most likely to buy their products; sometimes we can help identify untapped sectors. We'll further examine what trips their triggers - problems you can solve, time and money you can save them, and style, voice and media they respond to.
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Okay, just what are you up against? Many marketers have a good idea of the competitive landscape; sometimes you may need our help to survey media activity by your competition or look at their current strategy. We'll compile information, assess the situation and go to work on your strategy ...
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We can systematically survey a market segment, or invite small groups of people typical of the target market to discuss an issue or campaign. This can include tapes, transcripts, and executive summaries. We also can contract with market research firms to help assess the lay of the land and your most profitable options.
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Branding is that mix of name, words, visuals and customer experience that sears an impression of your company and product onto someone's brain. We help light the fire with purposeful creativity that distinguishes you from competitors.
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Advertising and food industry credibility comes from going to work in the fields every day - and sometimes at night. When new clients come on board, we already will have immersed ourselves in their markets, done informal research on competitors and trends, and know the media players.
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To build relationships with our clients that will help them achieve and exceed their strategic goals through our affinity for creative marketing and communication
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- Industry
insight
- Target
analysis
- Competitive
analysis
- Strategic
planning
- Research
/ Focus groups
- Brand
building
- Mission
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