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  • Brand Audit

    Assess your brand’s strengths and weaknesses to develop a strategic marketing plan.

  • Branding

    Impact the perception of your brand with memorable logos, identity systems, positioning lines and product names.

  • Digital Marketing

    Optimize your online presence with a responsive website, social media, email marketing and PPC advertising.

  • Direct Response

    Personalize your message and get attention with highly targeted 3D, lumpy, flat or e-mailers.

  • Integrated Marketing

    Communicate with a blend of marketing ingredients including print, digital, direct response, public relations and video.

  • Media planning/placement

    Develop your media strategy to maximize your budget and build top-of-mind awareness.

  • Print

    Touch base with your target audience through trade ads, brochures, direct response pieces and promotional giveaways.

  • Promotional Items

    Discover ways to use wearable, usable – even edible – items in your marketing communications. Right here

  • Public Relations

    Leverage our longstanding media relationships to promote your technical expertise with editorial content.

  • Trade Show Strategies

    Drive traffic to your booth with pre-show teasers, arresting booth graphics and in-booth events.

Blog

Lorem Ipsum

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Where can I get some?

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

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8 Advantages of Mastering Foreign Language

8 Advantages of Mastering Foreign Language

When obtaining a new talent, it is very important to inspire yourself for extra activities. It seems sensi […]

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About Us

Actually, we’re about you. We’re a business-to-business advertising and marketing agency that creates a buzz about great products and companies.

Like yours.

We became Adfinity in 2001 – but our core group has been together for something like 25 years. While B2B food marketing is our favorite (can you blame us?), we delve into a variety of industries that require technical savvy to ensure credible communication. From food equipment and ingredients to venting systems to robots, launching complex new products doesn’t scare us.

It excites us.

If you’re looking for a team to be your brand champion, we’re your guys.

Take a look at our work. Then let’s talk.

Partners

alan president co founder

Alan Harrington

President, Partner

You can make an executive out of an artist but you can never take the artist out of an executive. So we affectionately call Alan our Art Executive. Whether he’s pursuing his passion for throwing ceramics, tending to his large garden or learning about every aspect of our clients’ business, he digs in enthusiastically to everything he does. And he loves traveling the world to see and learn about other cultures (especially the food and wine!)

felicia writer co founder

Felicia Wyrick

Public Relations Director, Partner

Having an unusual name presents some challenges. We affectionately call her by her nickname, Fish, but she’s also heard FeLEEcia, Felicity, Flash, Phyllis and Melissa. But when it comes to developing content for our clients in the trade media, it’s clear she’s found her true calling. Outside of work, she’s actively involved in many community projects, from helping manage a holiday parade to pushing for revitalization of our city’s urban lake.

pam promotional co founder

Pam Stark

Business Manager, Promotional Sales, Partner

We suspect that Pam was a juggler in her past life. At home, she manages a husband, three kids and two side jobs. At work, she handles our accounting, payroll and HR and sometimes (reluctantly) provides IT support.  In her spare time, she puts her passion for shopping to work for our clients, finding that super cool promotional item that gives staying power to their brands. Think hundreds of walking billboards, a.k.a. moms in blingy team spirit T-shirts.

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